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EP 88 - How ISAMAR Launched and Funded a Resort Wear Brand

Aug 11, 2025

Welcome to Episode 88 of the Fast Track Your Fashion Brand podcast! In this inspiring episode, host Nicole Di Rocco sits down in person with mastermind member Monica Ghiglia, founder of ISAMAR Collection, a travel-inspired resortwear brand. Monica shares her journey from a full-time immigration attorney and mom to launching a successful fashion brand that blends versatility, timeless design, and cultural storytelling.

šŸŽ™ļø Episode Highlights:

  • Monica’s journey from lawyer to fashion brand CEO

  • How she found her brand idea on a beach in Hawaii

  • The power of launching with one signature product

  • Why she chose to do a soft launch before Kickstarter

  • Her results: 79 pieces sold, $9K in sales in 5 days

  • How AI and ChatGPT helped refine her branding and messaging

  • Tips for using Kickstarter strategically

šŸ”— Links & Resources:

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