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Whether you’re thinking about launching your fashion line or have already launched your line, you may be struggling to see sales. You’ve put strategies in place that you’ve seen other influencers use, but they don’t seem to be working for you and you’re not really sure how to approach or collect data on your customers.
In this episode of the FastTrack Your Fashion Brand Podcast, I’m talking to Monica Sharma-Patnekar, a business and brand strategist who has worked with Fortune 500 companies, has corporate experience in brand management and global consulting, who is giving tips to help you take control of your business, and help you be sustainable and profitable.
Monica also provided a free resource, Business 180, that you can use to follow along with this episode of FastTrack Your Fashion Brand Podcast.
Monica defines sustainability as creating a business you can live off of. This means it is profitable, can be long-term, and you are seeing consistent monthly sales. If your business doesn’t fit this definition yet, don’t worry, we’ll get it there.
So, four of the biggest mistakes that people make are:
Monica and I will dive into each of these mistakes, but I’m not going to spill the tea here...you’ll have to tune into the episode to learn more!
Monica refers to these 4 essential questions, as the “4 D’s”. Easy to remember, right?
Now that you’ve connected with your customers and learned more about them as a whole, how does your product connect to them? What is your why and why should they care?
There are typically three ways to make this connection:
Trying to make a functional connection is advertising “The perfect fit”. It speaks to some sort of functional benefit of your product.
Emotional is just that, connecting with them on an emotional level such as “feel free”.
And socially, is standing for something larger in general like “Helping to rebuild the confidence of women everywhere.”
Now that you’ve collected information on your desired customer and figured out how to connect with them, it’s time to create engaging marketing material to turn this knowledge into profit.
On this week’s FastTrack Your Fashion Brand Podcast episode, Monica discusses:
Tune in and let me know what you found most helpful for increasing your sustainability.
08:00-09:00 - Making a Sustainable Business
09:05-13:00 - 4 Mistakes People Make
15:15-21:30 - 4 Questions to Ask Customers
23:15-28:30 - What To Do With Information About Customers
28:50-35:00 - Engaging Customers
I am Monica. Your business & brand strategist, enabling creative entrepreneurs like you to take control of your business, grow & fall in love with it all over again. I'm a mom of 2 mischievous girls, love dancing & am all about combining the magic of numbers, creativity, and structure. Top it up with a good dose of intuition!
5 years ago I left behind a corporate career of 10+ years and embarked on my entrepreneurial adventure. I’ve worked with corporates, Fortune500 companies, and entrepreneurs alike, across industries and regions, having had roles in Brand Management, Global Marketing & Strategy consulting.
Since then I also had a webshop, which taught me everything about online businesses and moving beyond failure. YES, I know what it's like when things are just not working out. And I saw many businesses stop, each making the exact same mistakes. Statistics show that 50% of businesses do not make it to 5 years.
Each making mistakes easy to avoid. THIS is the reason I'm so passionate about helping small businesses. I want to help you be in the 50% that make it! Let's start with ditching overwhelm for focus & clarity.
Last year Google hired me to work with its premium partners that earn €1m+ revenue a year. I’ve adapted some of the same methods that I used with these scale-ups, to help small, creative & product business owners like you to build a profitable business that both you & your customers love.
PODCAST FB GROUP: www.facebook.com/groups/fasttrackyourfashionbrandpodcast
SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching
SEE MY DESIGNS: www.mynicolita.com
THE SOLD OUT CHECKLIST FREE DOWNLOAD: https://bit.ly/FASHIONCHECKLIST
Hey there FastTracker!
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