EP 81- Plus Size Industry Influencer Marketing Tips with Shafonne Myers

fashion business how to start a clothing line influencer plus size Apr 26, 2023

On this episode of the FastTrack podcast, I'm excited to have the amazing Shafonne Myers, media mogul, CEO, and founder of Pretty Pear Bride and Aisle Society. She is also part-owner of a plus-size bridal gown company, and she's here to share her insights on breaking into the plus-size fashion industry.

Shafonne's Journey from Influencer to Fashion Business Owner

Shafonne shares her story of how she went from a plus-size bride influencer to becoming a part-owner of a plus-size bridal gown company. She discusses the importance of representation for plus-size models, as well as the significance of showing diversity on your social media and website.

Valuable Tips for Breaking into the Plus-Size Fashion Industry

During the podcast, Shafonne provides numerous tips for anyone looking to break into the plus-size fashion industry. Here are some of the highlights:

Representation matters: If you want to expand into the plus-size market, make sure you have representation for plus-size models.
Pitching to influencers: Even if your brand images are not geared towards their audiences, it's still possible to pitch to influencers you want to work with. Shafonne shares her insights on what to include in your press kit to wow influencers.
Planning your photoshoots: Shafonne suggests planning photoshoots with the end goal of what collaborations you want to have for that marketing year.

Overall, Shafonne provides a wealth of knowledge and insights for anyone looking to break into the plus-size fashion industry. If you want to learn more, be sure to tune in to the FastTrack podcast!