EP10 - Fashion Business Blueprint with Nicole Di Rocco

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Welcome back to another episode of the FastTrack Your Fashion Brand Podcast!

Today I am excited to share with you my Business Blueprint to help you start and run a successful fashion brand!

Do you ever find that when you make the leap from Fashion Designer to Fashion Biz Owner it’s hard because so much of your business needs you to be in it? You work so hard but there is just so much to do that you just can’t get ahead!?

When you own a fashion biz being efficient with your time and money is so important because we all want to have a life right?!  That’s why you started this business in the first place!

As a business owner, it can often be hard to let go of control, to detach from your brand emotionally. But where is the line? When is it just too much?

When you’re unable to let go of this control you’re unable to get the scalability to continue to grow your business. You eventually get to a point where you can’t get any bigger with just YOU!

Which is why you need a Fashion Business Blueprint.

Something so you can really hone in on "What is this brand about?" "What am I building?" and "where do I see this going?"

Having a solid plan, knowing your why and your brand values, knowing where you are going and where you want your line to go will help you to be able to launch quicker, make more sales, and run a successful fashion brand!

In this episode of the FastTrack Your Fashion Brand Podcast, you will learn all about my simple one-page Fashion Business Blueprint, why having a clearer picture can help your brand move forward, and what are the most important things to remember when you are starting and launching your fashion brand.

The most important thing to remember when you are just starting out (or even when you’ve already launched your line) is your WHY! Why are you even going through all this trouble to start this line?

Taking some time to really think through what you want others to see or know when they see your brand? People want to buy from people so making connections and showing your journey will help your customers learn what your line means to you.

Launching your line and selling your products depends heavily on your customers actually wanting your products! Knowing what your customers' problem is (or your own!) and then outlining how your product will help them overcome that problem, what features it holds and the benefits of having those features will help ensure your launch is SUCCESSFUL!



  • My amazing one-page Fashion Business Blueprint
  • My 4 Step Process for Identifying your Products
  • Why knowing your big WHY is critical for the success of your brand
  • What are some of the common questions or concerns that keep you stuck
  • All about the Dream to Launch Video Series


04:35-06:15 - An introduction to the Fashion Business Blueprint

07:30-26:00The area’s on the Fashion Business Blueprint

07:45-11:15 - Your WHY and your Brand Values

11:15-11:39 - Your Sketch

11:40-20:00 - Remaining areas of planning

20:00-26:00 - 4 Step Process for Identifying your Products

26:00-28:03 - Common questions or concerns that keep you stuck


INSTAGRAM: @nicole_di_rocco

FACEBOOK: www.facebook.com/nicoledirocco

PODCAST FB GROUP: www.facebook.com/groups/fasttrackyourfashionbrandpodcast

WEBSITE: www.fashionbizmentor.com

SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching

SEE MY DESIGNS: www.mynicolita.com




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  • Business Blueprint
  • Dream to Launch Fashion Video Series

Download this episode on iTunes

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