EP11 - How To Create A Fashion Brand Sales Funnel With Kim McCarterJul 09, 2019
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Don’t think you need to have a sales funnel?
If you want raving customers and high-converting sales, your fashion business depends on it.
Establishing a relationship with customers is crucial to your fashion business success. Your beautiful website and eye-catching products won’t bring in clientele unless you have an intentional brand strategy.
To reel in the customers, you need to focus on keeping them engaged. You must nurture a genuine and unique relationship with them without relying on constant sales tactics.
How do you connect with customers to close the sale?
In this episode of the FastTrack Your Fashion Brand Podcast, I'm talking with Business Success Coach, and "The Sales Funnel Strategist and Gospel of Truth on Business," Kim McCarter to discuss why a sales funnel is crucial to your fashion business success. In 2017, Kim's authentic sales funnel strategies generated 2.4 million in reclaimed profits. With her business guru skills, she will teach you how to maximize your website to connect your brand with clients, how to sell without selling to them, and how to keep customers engaged throughout the year.
You will definitely find this episode very insightful as you begin to implement sales funnels into your branding strategy.
KIM’S STEP BY STEP BREAKDOWN FOR CREATING A SALES FUNNEL
Step 1: Create and post content that engages people.
Step 2: Grow your email list through a captivating landing page. (What will you give people as a freebie to sign up?)
Step 3: Use content to prime and engage with customers. (Will you create a blog post, newsletter, or social media posts to connect with clients?)
Step 4: Ask for the sale. (Once you make that genuine connection with your clients, it’s time to convert them to paying customers.)
Step 5: Follow-up with customers to see if they are satisfied with their purchase.
Step 6: Continue to nurture that relationship with the customer to keep them buying and referring others to your business.
Sales Funnels are about taking your customer on a pleasant journey by priming or attracting them to your brand or product.
You must build trust with the customer before and throughout the sales process. By creating engaging content that educates and entertains your customers, you will successfully have them pouring their money into your brand. To stand out amongst your competition, you need to tell your brand story.
Ask yourself, "How did my brand evolve? What values does my brand stand for? How does my brand make an impact?" By letting your customers into your brand's history, you can develop lasting relationships that lead to closing the sale.
IN THIS EPISODE, YOU WILL HEAR ABOUT
- How to implement a sales funnel into your brand.
- Different types of lead magnets to entice your customer into getting on your email list.
- Why your brand story is essential and how to use it during your customer's buying journey.
- How to map out your sales funnel if you are a beginner.
- Why it's crucial to establish and build trust with your customers.
ABOUT OUR GUEST
Kim McCarter is an entrepreneurial Firebrand that has immersed herself in the art of helping female entrepreneurs reach the highest levels of growth, profit, and success. An innovative thinker, Kim has masterfully integrated her savvy as a Corporate executive, entrepreneur, and business coach to ignite passion, infuse purpose, and inspire excellence in girl bosses all over the globe.
Through her authentic messaging and "Make It Happen!" attitude, Kim helps ambitious and eager business owners get supercharged about strategies that shape the way customers perceive and interact with their businesses.
CONNECT WITH ME
PODCAST FB GROUP: www.facebook.com/groups/fasttrackyourfashionbrandpodcast
SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching
SEE MY DESIGNS: www.mynicolita.com
THE SOLD OUT CHECKLIST FREE DOWNLOAD: https://bit.ly/FASHIONCHECKLIST
CONNECT WITH GUEST
LOVE OUR PODCAST?
Wow, this episode contained a lot of actionable steps to become intentional in your sales strategy. I hope you are as excited as I am to start implementing Kim's process into your sales strategy.
Did you find this episode insightful? I hope you're pumped and ready to make some business moves! If you like the podcast, make sure to rate and leave a review. I read every single one :)
Make sure you are subscribed to the show to know when our next fabulous guest will share their expertise. Click here to subscribe in iTunes!
From Dream To Launch Video Series
Do you envision turning your unique fashion design ideas into a profitable and fulfilling fashion business? If you're serious about turning your creativity into a renowned fashion business, our From Dream to Launch Video series will give you the foundation you need to build your fashion house.
From Dream to Launch is a free business masterclass. Whether you are building your empire, or diving full throttle into your business, this will set you up for success. You will not only have a carefully throughout the business plan but also a clear map on how to get your product in the hands of fashionistas everywhere. You can find this class at www.fashionbizmentor.com.
- Kim McCarter’s Funnel In a Weekend Course
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