EP12 - Three Biggest Mistakes When Starting a Fashion Line and How to Avoid Them

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Are you diving headfirst into your fashion business feeling like you’re facing the same problem over and over again?

As your fashion launch begins, you want to know where to start, what to do, and how to plan for your business.

No worries, I’m going to make sure you’re prepared to overcome these obstacles with ease!

In this episode of the FastTrack Your Fashion Brand Podcast, I’m going to talk about the three biggest mistakes when starting a fashion line, and how to avoid them. These three mistakes fall under what I call, “The Startup Business Trap.” This trap has obstacles that keep you from finding the knowledge and experience to dodge past them.

Luckily, I’ve devised a plan to help you stay out of that trap once and for all.

The Top Three Biggest Mistakes When Launching Your Fashion Business

  1. You’re buying closeout fabrics.
  2. You make your inventory and launch your line before one customer has bought your product.
  3. You don’t know your product costs and margins.


1:56-04:26 - Introducing the biggest hurdles and struggles you may experience during a fashion launch and how I’m going to ease your fears of making them.

04:26-15:46 - Buying closeout fabrics. We discuss what a closeout fabric is, why it’s essential to think about orders when making the samples, and the process you should go through when you can reorder the material.

11:22-15:47 - Making an inventory and launching your line before one customer has bought your product. We go over why you shouldn’t overflow your business with stock, finding your ideal product selection, and leveraging social media for the product sale.

15:48-22:13 - Not knowing your product costs and your margins. We discuss why it’s important you know how much you want to price your products, tips on buying products to produce a better profit margin, finding out how to leverage the costs for sewing, labor, fabrics, and so much more!



INSTAGRAM: @nicole_di_rocco

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PODCAST FB GROUP: www.facebook.com/groups/fasttrackyourfashionbrandpodcast

WEBSITE: www.fashionbizmentor.com

SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching

SEE MY DESIGNS: www.mynicolita.com




Are you ready to move forward in your fashion business with confidence? This episode will eliminate your fears so you can go into your launch, knowing the exact processes you need to put in place to be successful. I know you can do it Fast Tracker, and I will be there every step of the way!

Need more help getting you on the fast track? Make sure you are subscribed to the show to know when I’ll be sharing my knowledge or bringing on our next rockstar guest to share their expertise. Click here to subscribe in iTunes!


From Dream To Launch  Video Series

Do you envision turning your unique fashion design ideas into a profitable and fulfilling fashion business? Our From Dream to Launch Video series will give you the foundation you need to build your fashion house. 

From Dream to Launch is a free business masterclass. Whether you are building your empire, or diving full throttle into your business, this will set you up for success.

 You will not only have a carefully throughout the business plan but also a clear map on how to get your product in the hands of fashionistas everywhere. I’ll ever share my idea on creating a profitable streamline version to get it out into the hands of raving customers. You can find this class at www.fashionbizmentor.com.


Download this episode on iTunes

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