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YouTube, like any other platform, can help drive traffic to your website and increase your profits, if you know how to use it. Surprisingly, you can’t just throw a video online and expect it to go viral. I mean, unless your Chris Hemsworth without a shirt on... But, we’re not.
In this episode of the FastTrack Your Fashion Brand Podcast, my guest is Justin Brown, a Netflix-featured producer and video marketing specialist here to help you leverage the power of online video to build and scale your business.
It doesn’t matter whether you already have a YouTube channel and are looking to optimize, or you are just starting out and want to learn a little more. You’ll learn how to optimize your videos and never run out of topic ideas for your Fashion Brand.
Something that I’m sure you’ve forgotten, just as much as I have, is that YouTube is a search engine -- first and foremost. So, as much as I love to think of YouTube as a free platform to host my videos, it is also a great, and often missed opportunity to drive traffic to your eComm store.
Justin isn’t perfect either. His starting point is probably the same as yours, especially if you’ve tried to make a channel just by posting videos. He went an entire year without building a following and that’s when he discovered, he had to start making searchable content.
So, what is searchable content? You’ve been on Google, and YouTube, or maybe you’ve watched the latest Wreck-It Ralph movie and realized that search engines love to try to finish your sentence.
This is searchable content. The search engine is showing you what people are looking for! So, use this! This is your endless pool of ideas for you to use promoting your products and upcoming events around what people are searching for. So Justin recommends starting here in the research phase to build your content!
Do you have a short attention span? Even if you don’t, most people do. I don’t know about you, but if you don’t hook me within the first 30 seconds of a video, I’m scrolling onto the next one.
Ideally, your videos should be 3-5 minutes long, 10 minutes MAX! Anything passed this, and people may start leaving before they make it to your end screen.
Like I said, make your content searchable and use the information search engines are providing you with your benefit. Justin mentions a magical add-on that helps determine search volume, to help you target the best matches.
But, I’m not going to spill the beans here, you’ll have to listen to the episode!
In my case with the swimwear I design for Nicolita Swimwear, the problem that I solve is that dreadful muffin top. Bikinis that just don’t fit right. So we design bikinis with NO PINCH FIT ELASTIC.
Believe it or not, your product is the solution to someone’s problem. You just need to figure out what, and how you can turn it into a video.
YouTube isn’t for fast traffic. It’s for long term sustainability, but you have to know how to tap into that audience and rank your videos.
You need to remember that no matter how many times a topic has been discussed, or that another brand shows similar products like yours in their videos...no one has your beliefs, your values, your opinions, your voice!
On this week’s FastTrack Your Fashion Brand Podcast episode, Justin helps open your eyes to the world of YouTube and the importance of:
19:25-26:30 - YouTube is a search engine
27:45-32:00 - Finding searchable content topics
32:20-39:00 - Plan your videos, RESEARCH!
39:05-45:45 - Finding a systemic approach
Justin Brown is a Netflix-featured producer and video marketing specialist helping entrepreneurs leverage the power of online video to build and scale their businesses. Together with his brother Mike, Justin has grown his YouTube channel into a multi-six figure automation-driven online business and now teach their systems for creating quality videos, growing a targeted audience and monetizing your influence at PrimalVideo.com
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SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching
SEE MY DESIGNS: www.mynicolita.com
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Hey there FastTracker!
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