EP6 - How to Create Consistency and Trust with Your Branding with Chris BeltranMar 12, 2019
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In this FastTrack Your Fashion Brand Podcast, Nicole Di Rocco and Chris Beltran talk about branding and its power beyond visuals.
Learn how to create a consistent brand that builds trust and brings in more customers to your business.
IN THIS EPISODE, YOU WILL HEAR ABOUT
- Branding: stance, communication, and promise
- Creating your own brand guide recipe
- Using trigger words to build your brand identity
- Visual and color consistency and their roles on branding
- Brand evolution and how to adapt gracefully with trend changes
- 07:11-08:10 - Branding goes beyond visuals. Chris talks about setting a strong foundation for a brand’s stance, promise and offer and how to effectively communicate these elements visually and in your messaging.
- 09:57-11:55 - Finding Trigger Words to hone your brand identity. Nicole and Chris discuss how to make use of Pinterest to create your own visual or brand mood board to shape up your brand’s vibe.
- 13:50-14:50 - Brand evolution. Chris and Nicole talk about how the brand evolves with trends and how to calibrate and adapt to these changes.
- 14:50-15:45 - Brand consistency. Finding your signature colors and identifying your best four colors to align with your brand strategy.
- 16:45-17:40 - Taking your potential customers on your journey. Nicole talks about asking potential customers’ opinions when it comes to building the basics of your brand, for example, your logo.
- 17:43-18:50 - Brand clarity and confidence. Chris and Nicole define brand clarity and how it affects your business success.
- 21:45-23:00 - Brand style guide as your brand recipe. Understand more of how to create your own brand guide as a starting point to your brand’s visual and messaging.
- 23:25-24:50 - Your logo is your brand’s calling card. Nicole and Chris talk about the importance of a professionally done logo as an investment in building a professional brand.
- 29:20-32:17 - Wrapping up the core things in building brand identity.
- 32:33-36:54 - FastTrack Your Fashion Brand Podcast Recap with Nicole
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- Nicole Di Rocco’s Free Video Fashion Masterclass
- Chris Beltran’s Brand Style Guide Template
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