EP6 - How to Create Consistency and Trust with Your Branding with Chris Beltran


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In this FastTrack Your Fashion Brand Podcast, Nicole Di Rocco and Chris Beltran talk about branding and its power beyond visuals.

Learn how to create a consistent brand that builds trust and brings in more customers to your business.


IN THIS EPISODE, YOU WILL HEAR ABOUT

  • Branding: stance, communication, and promise
  • Creating your own brand guide recipe
  • Using trigger words to build your brand identity
  • Visual and color consistency and their roles on branding
  • Brand evolution and how to adapt gracefully with trend changes

EPISODE BREAKDOWN

  • 07:11-08:10 - Branding goes beyond visuals. Chris talks about setting a strong foundation for a brand’s stance, promise and offer and how to effectively communicate these elements visually and in your messaging.
  • 09:57-11:55 - Finding Trigger Words to hone your brand identity. Nicole and Chris discuss how to make use of Pinterest to create your own visual or brand mood board to shape up your brand’s vibe.
  • 13:50-14:50 - Brand evolution. Chris and Nicole talk about how the brand evolves with trends and how to calibrate and adapt to these changes.
  • 14:50-15:45 - Brand consistency. Finding your signature colors and identifying your best four colors to align with your brand strategy.
  • 16:45-17:40 - Taking your potential customers on your journey. Nicole talks about asking potential customers’ opinions when it comes to building the basics of your brand, for example, your logo.
  • 17:43-18:50 - Brand clarity and confidence. Chris and Nicole define brand clarity and how it affects your business success.
  • 21:45-23:00 - Brand style guide as your brand recipe. Understand more of how to create your own brand guide as a starting point to your brand’s visual and messaging.
  • 23:25-24:50 - Your logo is your brand’s calling card. Nicole and Chris talk about the importance of a professionally done logo as an investment in building a professional brand.
  • 29:20-32:17 - Wrapping up the core things in building brand identity.
  • 32:33-36:54 - FastTrack Your Fashion Brand Podcast Recap with Nicole 

CONNECT WITH ME

INSTAGRAM: @nicole_di_rocco

FACEBOOK: www.facebook.com/nicoledirocco

PODCAST FB GROUP: www.facebook.com/groups/fasttrackyourfashionbrandpodcast

WEBSITE: www.fashionbizmentor.com

SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching

SEE MY DESIGNS: www.mynicolita.com

THE SOLD OUT CHECKLIST FREE DOWNLOAD: https://bit.ly/FASHIONCHECKLIST

CONNECT WITH GUEST

INSTAGRAM: @itschrisbeltran

FACEBOOK: Itschrisbeltran

WEBSITE:  https://chrisbeltran.me

 

LOVE OUR PODCAST?

You know how much I love ACTION TAKERS!!! So if anything on this episode inspired YOU or even lit a fire for YOU to take some action... I would LOVE to hear all about it!! Head on over to the podcast and leave a RATING + REVIEW. I read every single comment and feature listeners each week. Those reviews help other people find my podcast and they’re also fun for me to go in and read.

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RESOURCES MENTIONED

  • Nicole Di Rocco’s Free Video Fashion Masterclass
  • Chris Beltran’s Brand Style Guide Template

Download this episode on iTunes

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