EP24 - How to Know If You Are Ready to Launch a Fashion Line with Nicole Di Rocco

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How do I know if I’m ready to launch a fashion line?

Am I the person that is actually going to start a business?

But, I never went to a fashion school...

What is my first step?

After I launch my fashion line, what do I do?

I already have a full-time job, should I quit?

Happy New Year! I cannot believe that we are in 2020. If you are like me, you’re trying to get yourself organized going into the new year. Setting your goals, and really trying to figure out what you can do to accomplish them. Right now is the perfect time for you, if you haven’t already, plan to launch your fashion line. 2020 is your YEAR! 

In this episode of the FastTrack Your Fashion Brand Podcast, I’m talking about how to figure out what your next step is and how to know when you are ready to launch your fashion line. As a designer, we’ve all been there. We’ve all struggled to find answers, shifting through the millions of search results in Google, hoping to find the blueprint to our success. Well, look no further. This is your first step...Are you ready to take it? Let’s find out. 


  • A frustrated consumer sparks passion
  • How to know when you are ready to launch a clothing line
  • 5 questions you should ask before getting started

A Frustrated Consumer

I know from personal experience, that most people who create do so because they saw a problem and knew they could make the solution. Have you ever walked into a store, and been like “Man, this would be so much better if…” Or, “I wish they had done this?” 

For me, that was 100% why I decided to create a swimwear line. I was tired of shopping for bikinis and it pinching at my sides because I was always between sizes. I wanted to make sure that my styles were a little bit more generous so that women could be comfortable. 

There is nothing better than watching your products fly off the shelves because yes, this was the solution. And no, I wasn’t the only one that thought this was a problem. 

Are You Ready to Launch a Clothing Line? 

So, this will be different for everyone. But, no, you will never be 100% ready to launch. And, that is simply because we are perfectionists. We always want to do a tweak here, fix this product description. Should I add more? Does this make sense? What if people don’t like it?  

And then, of course, there is Google -- our best friend, and our worst enemy. It shows some of what you need to do, but can also overwhelm you and talk you out of launching your fashion line before you’ve even got passed the “I think I could do this.” 

I’m here to tell you to give yourself permission to take a chance on an idea. I went to a master class last year, and they said that we’ve all had million-dollar ideas. The difference between making it a reality and letting it pass you by is the action, drive, and passion you have to overcome your doubts, push past the naysayers, and fight for your dreams. 

5 Questions to Ask Before You Begin Your Fashion Journey

If you’re trying to figure out why you should be asking yourself these questions, come on a virtual coffee date with me and tune in to this episode of the FastTrack Your Fashion Brand Podcast. I’ll be sipping on my black coffee (with Stevia) and you can bring your favorite drink and I’ll walk you through why you should ask yourself the following questions: 

  1. How did you come up with the idea for your fashion line? 
  2. What unique feature helps your product stand out from everything else in the market right now? 
  3. How would you feel a year from now, or even 6 months from now, if you saw an Instagram post or walked into a boutique and saw your design had been created by someone else? 
  4. What would be your next step if you had 10x the confidence that you have now? 
  5. Can you see yourself doing this for the next 2-5 years? 

Hit me up on Instagram @nicole_di_rocco, tag me in your story, or head over to iTunes and leave me a comment or review. Let me know if these 5 questions got you closer and more ready to launch your line. 


04:08-07:00 - A Frustrated Consumer

07:03-11:00 - The Accelerator Program

11:17-16:00 - Outrageous 10 Steps to Launch a Clothing Line (from Google)

16:07-28:30 - 5 Questions to Ask Before You Begin Your Fashion Journey


INSTAGRAM: @nicole_di_rocco

FACEBOOK: www.facebook.com/nicoledirocco

PODCAST FB GROUP: www.facebook.com/groups/fasttrackyourfashionbrandpodcast

WEBSITE: www.fashionbizmentor.com

SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching

SEE MY DESIGNS: www.mynicolita.com




Hey there FastTracker! 

You know how much I love ACTION TAKERS!!! So if anything on this episode inspired YOU or even lit a fire for YOU to take some action... I would LOVE to hear all about it!! Head on over to the podcast and leave a RATING + REVIEW. I read every single comment and feature listeners each week. Those reviews help other people find my podcast and they’re also fun for me to go in and read.

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  • Fashion Accelerator Course

Download this episode on iTunes

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