Thinking of launching a digital product for your fashion brand? What is a digital product and how could that work for your physical product-based business?
All these questions and more in this episode! Don't miss this series! Listen now!
IN THIS EPISODE YOU’LL LEARN
- The WHY behind creating a digital product for my swimwear business Nicolita
- The importance of connecting your brand vision with powerful brand messaging
- How you can create demand for your product without even selling it
- The advantage of being so connected to your brand messaging
- Why understanding who your customer is a major factor to your brand's success
- Why perfectionism will actually do your business more harm than good
4 Digital Fashion CEO Mistakes to AVOID and why:
- Digital Fashion CEO Mistake # 1: Not having a the framework of your business
- Digital Fashion CEO Mistake # 2: Not understanding who is your ideal customer is, what they’re doing that could possibly be enhanced with the digital product
- Digital Fashion CEO Mistake # 3: Not niching down the product enough
- Digital Fashion CEO Mistake # 4: Not launching until everything is perfect
[01:19] – The side of my business I have never shared ever
- Why I took my business online
- How I started to build my audience of Fashionpreneurs and Fast-Trackers, people that want to launch a brand or feel undiscovered
- All the struggles and all the frustrations that I had throughout the last 19 years
[01:51] – Running a business is a constant evolution of learning
- Just because you run a business for 19 years doesn't mean you know everything
[02:03] – Having a digital product: My first encounter with this new big idea
- I have a physical product business that’s why it always intrigued me how could I add this other revenue stream
- What is a digital product? “How could that work?”
[02:33] – Physical businesses are evolving especially through this pandemic. They pivot into:
- Digital experience
- Some type of membership
- For example, in the last episode:
- Lululemon - monthly memberships, on demand training classes
- Alo Moves – online training classes with instructors
[05:17] – My own “unintentional” version of a digital product
[05:57] – Digital Fashion CEO Mistake #1: Not having a the framework of your business
- Establish how your branding messaging all correlate together
- The more you know your brand messaging the more you talk about your products easily
- You will be able to create demand without even selling
[06:49] – The Sold-Out Launch Framework Exercise
- What is your signature story?
- Why did you start this business?
- What is over on the “Desire Island”?
- What exactly is your brand messaging?
[07:53] – My own signature story
[09:34] – Digital Fashion CEO Mistake # 2: Not understanding who is your ideal customer is, what they’re doing that could possibly be enhanced with the digital product
- For instance, if you’re someone who’s selling a fly-fishing apparel
- You can create a digital product around fly fishing: Learning How to Fly Fish, How to Get Started as a Fly Fisherman, What Do You Need to Start Fly Fishing, etc.
[12:28] – What is transformation you want your customers to experience
[13:25] - Digital Fashion CEO Mistake # 3: Not niching down the product enough
- Sell not only the product, but sell the lifestyle and the entire experience
[14:12] – Digital Fashion CEO Mistake # 4: Not launching until everything is perfect
- If you've been thinking about a product idea for a while, it's never going to be perfect
- When you are launching a digital product, even a new t-shirt or an entire brand, how are you going to know that it works or that it's successful if you haven't launched it yet?
[16:49] – Over to you
- If you’re someone who wants to start your own digital product and add another revenue stream or create a membership experience to your current product-based business, but not quite sure how those pieces fit or don’t even know yet what your niche is, click below!
CONNECT WITH ME
PODCAST FB GROUP: www.facebook.com/groups/fasttrackyourfashionbrandpodcast
SUBMIT YOUR FASHION BIZ QUESTIONS: www.fashionbizmentor.com/breakthrough-coaching
SEE MY DESIGNS: www.mynicolita.com
THE SOLD OUT CHECKLIST FREE DOWNLOAD: https://bit.ly/FASHIONCHECKLIST
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